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In this "Heard on the Street" article, ScaleOut CEO Bill Bain shares his thoughts on the transformative potential of digital twins beyond product lifecycle management, showcasing their use in constructing large-scale simulations for complex systems like airline traffic, telematics, logistics, and smart cities. These simulations promise to unearth critical insights and enhance decision-making in the face of unpredictable challenges, offering a powerful tool for optimizing intricate real-world systems.